The Automated Barbershop Podcast

Ep. 7 | Raising Standards and Avoiding The Price War

📞 License Our Barbershop Growth Marketing System And Let Us Install It In Your Business: https://franchisebarber.com/
 
Summary
 
In this conversation, Kaleb and Owen delve into the complexities of pricing in the barber industry, emphasizing the importance of raising service standards before increasing prices. They discuss the critical role of customer experience, the pitfalls of competing solely on price, and the necessity of setting clear expectations for clients. The duo also highlights the distinction between skill and experience in determining pricing, advocating for strategic upselling to maximize revenue. Overall, the discussion provides valuable insights for barbershop owners and barbers looking to enhance their business practices and profitability. In this conversation, Owen Granger and Kaleb discuss the intricacies of pricing strategies for barbers, emphasizing the importance of long-term thinking and client retention. They explore effective upselling techniques, the significance of enhancing client experience, and the strategic approach to price increases to ensure business growth and sustainability.
 
Takeaways
You have to raise your standard before you can raise your prices.
Pricing is not just equated to your skill level; it's about customer experience.
Competing on price can lead to a downward spiral in business.
Setting clear expectations for clients is crucial for retention.
Experience plays a significant role in pricing strategy.
Upselling can significantly increase revenue without raising base prices.
Minor adjustments in pricing can lead to substantial financial gains.
Customer service is as important as the haircut itself.
Barbers should focus on the overall experience they provide.
Understanding market standards is key to setting competitive prices. 12 grand a year makes a big difference.
It's about over the long period of time.
Successful barbers often piece out their services.
Many barbers are losing out on opportunity cost.
Get the client to say yes to upselling.
Using high-quality products can facilitate sales.
Always maintain a selling mindset in the chair.
Raising prices should be strategic and gradual.
Enhancing client experience can justify price increases.
There's no perfect pricing; it's all about strategy.
🚨 Grow your shop in just 4 weeks with our $7 playbook: https://playbook.automatedbarbershop.com/grow
————————————
 
📞 License Our Barbershop Growth Marketing System And Let Us Install It In Your Business: https://franchisebarber.com/
————————————
 
 
Follow The Podcast On Socials:
Instagram - https://instagram.com/automatedbarbershop/
Facebook - https://facebook.com/automatedbarbershop/
Tiktok - https://www.tiktok.com/@automatedbarbershop
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Rumble - https://rumble.com/c/c-7539196
 
Follow The Hosts:
Owen Granger
Instagram - https://www.instagram.com/owenmomentum/
Facebook - https://www.facebook.com/profile.php?id=100088868891071
Linkedin - https://www.linkedin.com/in/owen-granger-/
 
Kaleb Rosenberg
Instagram - https://www.instagram.com/_kalebrosenberg_/
Facebook - https://www.facebook.com/kaleb.rosenberg.7
Linkedin - https://www.linkedin.com/in/kaleb-rosenberg/
 
Daniel Uribe
Instagram - https://www.instagram.com/danmomentum/
Facebook - https://www.facebook.com/uribruh
Linkedin - https://www.linkedin.com/in/daniel-uribe-jimenez/

Ep. 6 | Why Barbershops Get Stuck

🚨 Grow your shop in just 4 weeks with our $7 playbook: https://playbook.automatedbarbershop.com/grow
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📞 License Our Barbershop Growth Marketing System And Let Us Install It In Your Business: https://franchisebarber.com/
————————————
 
Summary
 
In this conversation, Kaleb and Owen discuss the common challenges faced by barbershop owners, including barriers to revenue growth, hiring and retaining barbers, and the importance of driving traffic to their shops. They emphasize the need for barbershop owners to engage with their barbers and understand the business side of running a shop. Additionally, they critique the limitations of courses and mentorships in providing comprehensive solutions for barbershop owners. In this conversation, Owen Granger and Kaleb discuss the essential mindset shifts needed for barbershop owners to break through revenue ceilings and achieve growth. They emphasize the importance of understanding and tracking key business metrics, leveraging data to make informed decisions, and the necessity of building a supportive team to facilitate success. The discussion highlights common barriers that prevent growth and offers actionable insights for barbershop owners to enhance their operations and marketing strategies.
 
 
Takeaways
Many barbershop owners struggle with growth due to a lack of business knowledge.
Revenue ceilings are often caused by stagnant client lists and walk-in traffic.
Hiring and retaining skilled barbers is crucial for sustained growth.
Creating a positive work environment can help retain barbers.
Driving traffic to the shop is essential for increasing revenue.
Barbershop owners must take an active interest in their barbers' success.
Courses and mentorships often lack implementation support.
Understanding local digital presence is key to attracting clients.
Barbers need to be aware of the challenges of implementing new systems.
Mindset shifts are necessary for barbershop owners to succeed. Mindset shifts are crucial for barbershop owners.
Understanding revenue ceilings can help identify growth opportunities.
Tracking key business metrics is essential for success.
Leveraging data allows for informed decision-making.
Breaking through barriers requires a focus on data and metrics.
Team building is vital for sustainable growth.
Barbershop owners should not try to do everything alone.
Identifying levers for growth can enhance revenue.
Historical data helps in understanding business trends.
A supportive team can accelerate business success.
 
Follow The Podcast On Socials:
 
Instagram - https://instagram.com/automatedbarbershop/
Facebook - https://facebook.com/automatedbarbershop/
Tiktok - https://www.tiktok.com/@automatedbarbershop
Twitter/X - https://twitter.com/AutomatedBarber
Rumble - https://rumble.com/c/c-7539196
 
Follow The Hosts:
 
Owen Granger
Instagram - https://www.instagram.com/owenmomentum/
Facebook - https://www.facebook.com/profile.php?id=100088868891071
Linkedin - https://www.linkedin.com/in/owen-granger-/
 
Kaleb Rosenberg
Instagram - https://www.instagram.com/_kalebrosenberg_/
Facebook - https://www.facebook.com/kaleb.rosenberg.7
Linkedin - https://www.linkedin.com/in/kaleb-rosenberg/
 
Daniel Uribe
Instagram - https://www.instagram.com/danmomentum/
Facebook - https://www.facebook.com/uribruh
Linkedin - https://www.linkedin.com/in/daniel-uribe-jimenez/

Ep 5. | Revolutionizing Barbershop Operations

🚨 Grow your shop in just 4 weeks with our $7 playbook:
https://playbook.automatedbarbershop.com/grow
————————————
 
📞 License Our Barbershop Growth Marketing System And Let Us Install It In Your Business:
franchisebarber.com
————————————
 
 
Summary
 
In this conversation, Kaleb and Owen discuss the common misconceptions and operational challenges faced by barbershop owners. They emphasize the importance of data tracking, effective marketing strategies, and the need for barbershops to adapt to changing market dynamics. The discussion covers the significance of understanding financial metrics, the pitfalls of inadequate marketing efforts, and the necessity of operational awareness to ensure business growth. They also explore the evolving business models in the barber industry and how barbershop owners can create demand and increase revenue through strategic practices. In this conversation, Owen Granger and Kaleb discuss the evolving landscape of the barber industry, emphasizing the importance of adapting to technological changes and taking proactive steps to build a successful career as a barber. They highlight the responsibility of individual barbers to attract clients, the significance of choosing the right shop, and the necessity of investing in systems that can enhance business operations. The discussion also touches on the future of barbering in relation to emerging technologies and the entrepreneurial mindset required to thrive in this competitive field.
 
Takeaways
 
Tracking data is essential for barbershop growth.
Many barbershop owners neglect marketing responsibilities.
Social media posts without strategy are not effective marketing.
Facebook ad campaigns require time to yield results.
Running ads without foundational processes can lead to losses.
Barbershops need to shift from traditional models to business-oriented approaches.
Creating demand allows for increased pricing and revenue.
Barbers should be treated as team members, not independent contractors.
Operational awareness is crucial for managing a successful barbershop.
The barbershop industry is on the brink of significant change. Embrace change in the barber industry to stay relevant.
Barbers must take responsibility for building their clientele.
Choosing the right shop is crucial for career success.
Investing in systems can significantly enhance business operations.
The barber profession is rapidly growing, presenting new opportunities.
Utilizing social media effectively is essential for attracting clients.
Understanding shop culture can impact a barber's success.
Barbers should adopt an entrepreneurial mindset to thrive.
Adapting to new technologies is vital for future success.
Taking action and making informed decisions is key to growth.
 
Follow The Podcast On Socials:
 
Youtube - https://www.youtube.com/@AutomatedBarbershop
 
Instagram - https://instagram.com/automatedbarbershop/
 
Facebook - https://facebook.com/automatedbarbershop/
 
Tiktok - https://www.tiktok.com/@automatedbarbershop
 
Twitter/X - https://twitter.com/AutomatedBarber
 
Rumble - https://rumble.com/c/c-7539196
 
Follow The Hosts:
 
Owen Granger
 
Instagram - https://www.instagram.com/owenmomentum/
 
Facebook - https://www.facebook.com/profile.php?id=100088868891071
 
Linkedin - https://www.linkedin.com/in/owen-granger-/
 
Kaleb Rosenberg
 
Instagram - https://www.instagram.com/_kalebrosenberg_/
 
Facebook - https://www.facebook.com/kaleb.rosenberg.7
 
Linkedin - https://www.linkedin.com/in/kaleb-rosenberg/
 
Daniel Uribe
 
Instagram - https://www.instagram.com/danmomentum/
 
Facebook - https://www.facebook.com/uribruh
 
Linkedin - https://www.linkedin.com/in/daniel-uribe-jimenez/
 

Ep. 4 | Mastering Client Retention

🚨 Grow your shop in just 4 weeks with our $7 playbook:
https://playbook.automatedbarbershop.com/grow
————————————
 
📞 License Our Barbershop Growth Marketing System And Let Us Install It In Your Business: https://franchisebarber.com/
 
————————————
 
Summary
 
In this conversation, Kaleb and Owen discuss the critical aspects of client retention in the barbershop industry. They emphasize the importance of having barbers with similar skill sets to ensure consistent quality, the significance of customer service, and the need for professionalism in the shop environment. They also explore concrete methods for improving client retention, such as loyalty programs and memberships, while addressing common pitfalls that barbershops face. In this conversation, Owen Granger and Kaleb discuss effective strategies for barbershops to enhance client retention and maximize revenue. They emphasize the importance of membership programs, strategic discounting, and maintaining consistent communication with clients through various touchpoints. The discussion also highlights the need for barbershops to adapt and level up their business practices to stay competitive in a rapidly evolving industry.
 
Takeaways
Investing in barbers is crucial for client retention.
Skill consistency among barbers is essential for client satisfaction.
Client lifetime value is a key metric for barbershop success.
Customer service should be prioritized in every interaction.
Handling conflict with grace can turn a negative experience into a positive one.
Professionalism in the barbershop affects client perceptions and retention.
Barbers should engage with clients and provide honest advice.
Creating a welcoming atmosphere is vital for family-oriented clients.
Loyalty programs can enhance client retention significantly.
Membership models can increase lifetime value if implemented correctly. Membership programs can attract clients willing to spend more.
Upselling services is easier with a loyal client base.
Discounts should be used strategically to avoid training clients to expect them.
Consistent communication increases client retention rates.
Touchpoints can include appointment reminders and shop updates.
Barbershops should invest in educating their staff for long-term success.
Using data to understand client preferences is crucial.
Creating a unique client experience can differentiate a shop from competitors.
Leveraging social media can enhance client engagement.
The barbershop industry is evolving, and adaptation is necessary for survival.
 
Follow The Podcast On Socials:
 
Youtube - https://www.youtube.com/@AutomatedBarbershop
 
Instagram - https://instagram.com/automatedbarbershop/
 
Facebook - https://facebook.com/automatedbarbershop/
 
Tiktok - https://www.tiktok.com/@automatedbarbershop
 
Twitter/X - https://twitter.com/AutomatedBarber
 
Rumble - https://rumble.com/c/c-7539196
 
Follow The Hosts:
 
Owen Granger
 
Instagram - https://www.instagram.com/owenmomentum/
 
Facebook - https://www.facebook.com/profile.php?id=100088868891071
 
Linkedin - https://www.linkedin.com/in/owen-granger-/
 
Kaleb Rosenberg
 
Instagram - https://www.instagram.com/_kalebrosenberg_/
 
Facebook - https://www.facebook.com/kaleb.rosenberg.7
 
Linkedin - https://www.linkedin.com/in/kaleb-rosenberg/
 
Daniel Uribe
 
Instagram - https://www.instagram.com/danmomentum/
 
Facebook - https://www.facebook.com/uribruh
 
Linkedin - https://www.linkedin.com/in/daniel-uribe-jimenez/

Ep. 3 | Quick Growth Hack Fixes to Fill Your Chairs

🚨 Grow your shop in just 4 weeks with our $7 playbook: https://playbook.automatedbarbershop.com/grow
————————————
 
📞 License Our Barbershop Growth Marketing System And Let Us Install It In Your Business: https://franchisebarber.com/ 
————————————Summary
 
In this conversation, Kaleb and Owen discuss effective marketing strategies for barbershops, focusing on immediate, low-cost actions that can enhance a shop's digital presence. They emphasize the importance of optimizing Google My Business profiles, having a professional website, and implementing automated booking systems. The discussion also touches on the necessity of adapting to modern business practices and the critical role of online reviews in attracting clients. In this conversation, Owen Granger and Kaleb discuss the intricacies of running a successful barbershop, emphasizing the importance of a positive shop culture, effective marketing strategies, and professionalism. They explore the challenges barbershop owners face, the impact of social media on client retention, and the significance of branding in driving business growth. The discussion also highlights foundational strategies that barbershop owners can implement to enhance their operations and client experience.
 
Takeaways
 
Fix your Google My Business profile to attract more clients.
A well-optimized digital presence can significantly impact customer choice.
Having a professional website is essential for credibility.
Automated booking systems streamline the appointment process.
Older business practices may not work in today's market.
Building a strong foundation is crucial for future growth.
Online reviews are a key factor in attracting new clients.
Responding to reviews can improve your online reputation.
Barbershops should unify their booking systems for better efficiency.
Investing in marketing without a solid foundation is counterproductive. At bare minimum, someone is getting screwed by that.
You can't be a business owner and also have these feelings like, but in case you leave me, I want you to succeed.
You're marketing the shop at the end of the day.
It's one of the easiest things that I think anybody can implement.
You can feel energy around the room.
You're losing clients because of it.
It does not scream that you are a professional establishment.
It's just branding, it's SEO.
Relying on social media to drive your growth is not realistic.
Start building that professional culture and experience for your shop.
 
Follow The Podcast On Socials:
 
Youtube - https://www.youtube.com/@AutomatedBarbershop
 
Instagram - https://instagram.com/automatedbarbershop/
 
Facebook - https://facebook.com/automatedbarbershop/
 
Tiktok - https://www.tiktok.com/@automatedbarbershop
 
Twitter/X - https://twitter.com/AutomatedBarber
 
Rumble - https://rumble.com/c/c-7539196
 
Follow The Hosts:
 
Owen Granger
 
Instagram - https://www.instagram.com/owenmomentum/
 
Facebook - https://www.facebook.com/profile.php?id=100088868891071
 
Linkedin - https://www.linkedin.com/in/owen-granger-/
 
Kaleb Rosenberg
 
Instagram - https://www.instagram.com/_kalebrosenberg_/
 
Facebook - https://www.facebook.com/kaleb.rosenberg.7
 
Linkedin - https://www.linkedin.com/in/kaleb-rosenberg/
 
Daniel Uribe
 
Instagram - https://www.instagram.com/danmomentum/
 
Facebook - https://www.facebook.com/uribruh
 
Linkedin - https://www.linkedin.com/in/daniel-uribe-jimenez/

Ep. 2 | The Secret to Boosting Barbershop Revenue

Summary
 
In this episode of the Automated Barbershop Podcast, hosts Kaleb Rosenberg and Owen Granger delve into the critical topic of client retention in barbershops. They discuss the common misconception that barbershops face marketing problems, emphasizing that the real issue lies in retaining existing clients. The conversation highlights the importance of creating a positive client experience, building a supportive barbershop culture, and implementing effective systems and processes to enhance client retention. The hosts also stress the significance of automating follow-ups and review requests to maintain client relationships and boost business growth. In this conversation, Owen Granger and Kaleb discuss effective strategies for client retention in barbershops, emphasizing the importance of follow-up messages, optimizing booking systems, and the critical role of data tracking in business growth. They explore how to engage clients without appearing desperate, the significance of personalized communication, and the necessity of investing in robust booking systems to enhance client experience. The discussion culminates in the assertion that tracking data is essential for understanding client behavior and improving retention rates.
 
Takeaways
 
Most barbershop owners think they have a marketing problem.
Focusing on client retention can significantly increase revenue.
The experience at the barbershop is crucial for client retention.
Barbershops need to create a welcoming and positive environment.
Systems and processes are essential for operational efficiency.
Automating follow-ups can help keep clients engaged.
Review requests can enhance a barbershop's online presence.
Client retention strategies can lead to substantial financial growth.
Understanding why clients don't return is key to improvement.
Building a strong team culture is vital for success. Train clients to book appointments without discounts.
Follow-up messages should be simple reminders.
Avoid bombarding clients with messages to prevent desperation.
Discounts should be used strategically after long absences.
Invest in a robust booking system for better client retention.
Automate follow-ups to save time and improve efficiency.
Client experience is crucial for repeat business.
Track data to understand client retention rates.
Incremental improvements in retention lead to significant growth.
Customer retention should be a primary focus for barbershops.
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🚨 Grow your shop in just 4 weeks with our $7 playbook: https://playbook.automatedbarbershop.com/grow
————————————
 
📞 License Our Barbershop Growth Marketing System And Let Us Install It In Your Business: https://franchisebarber.com/
————————————
 
Follow The Podcast On Socials:
 
Youtube - https://www.youtube.com/@AutomatedBarbershop
 
Instagram - https://instagram.com/automatedbarbershop/
 
Facebook - https://facebook.com/automatedbarbershop/
 
Tiktok - https://www.tiktok.com/@automatedbarbershop
 
Twitter/X - https://twitter.com/AutomatedBarber
 
Rumble - https://rumble.com/c/c-7539196
 
Follow The Hosts:
 
Owen Granger
 
Instagram - https://www.instagram.com/owenmomentum/
 
Facebook - https://www.facebook.com/profile.php?id=100088868891071
 
Linkedin - https://www.linkedin.com/in/owen-granger-/
 
Kaleb Rosenberg
 
Instagram - https://www.instagram.com/_kalebrosenberg_/
 
Facebook - https://www.facebook.com/kaleb.rosenberg.7
 
Linkedin - https://www.linkedin.com/in/kaleb-rosenberg/
 
Daniel Uribe
 
Instagram - https://www.instagram.com/danmomentum/
 
Facebook - https://www.facebook.com/uribruh
 
Linkedin - https://www.linkedin.com/in/daniel-uribe-jimenez/

Ep. 1 | Revolutionizing the Barber Industry

Summary
 
In the inaugural episode of the Automated Barbershop Podcast, hosts Kaleb Rosenberg and Owen Granger introduce their mission to revolutionize the barber industry through innovative marketing solutions and modern systems. They discuss common challenges faced by barbershops, the importance of branding and client experience, and the need for effective systems to enhance operations. The conversation emphasizes the potential for growth and transformation within the industry, highlighting their commitment to providing actionable insights and support for barbershop owners.
 
Takeaways
 
• The barber industry faces common challenges that can be addressed with innovative solutions.• Client retention and experience are crucial for barbershop success.• Many barbershops lack modern systems and processes, hindering their growth.• Branding should focus on the overall experience rather than just service quality.• Implementing automation can significantly improve client communication and retention.• Barbershop owners often lack business training, leading to operational mistakes.• Investing in the right systems can lead to increased revenue and efficiency.• The podcast aims to provide actionable insights for barbershop owners.• The hosts are committed to advancing the barber industry through technology and support.• Engagement with the audience is encouraged to address specific challenges faced by barbershop owners.
 
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🚨 Grow your shop in just 4 weeks with our $7 playbook:
https://playbook.automatedbarbershop.com/grow
————————————
 
📞 License Our Barbershop Growth Marketing System And Let Us Install It In Your Business:
franchisebarber.com
————————————
 
Follow The Podcast On Socials:
 
Youtube - https://www.youtube.com/@AutomatedBarbershop
 
Instagram - https://instagram.com/automatedbarbershop/
 
Facebook - https://facebook.com/automatedbarbershop/
 
Tiktok - https://www.tiktok.com/@automatedbarbershop
 
Twitter/X - https://twitter.com/AutomatedBarber
 
Rumble - https://rumble.com/c/c-7539196
 
Follow The Hosts:
 
Owen Granger
 
Instagram - https://www.instagram.com/owenmomentum/
 
Facebook - https://www.facebook.com/profile.php?id=100088868891071
 
Linkedin - https://www.linkedin.com/in/owen-granger-/
 
Kaleb Rosenberg
 
Instagram - https://www.instagram.com/_kalebrosenberg_/
 
Facebook - https://www.facebook.com/kaleb.rosenberg.7
 
Linkedin - https://www.linkedin.com/in/kaleb-rosenberg/
 
Daniel Uribe
 
Instagram - https://www.instagram.com/danmomentum/
 
Facebook - https://www.facebook.com/uribruh
 
Linkedin - https://www.linkedin.com/in/daniel-uribe-jimenez/